Blink- a review

"Blink: The Power of Thinking Without Thinking" - by Malcolm Gladwell

Other Comments:

"A real pleasure.... Blink brims with surprising insights about our world and ourselves"

"Royally entertaining"

"A really fun ride"

Reviewer: Zainab

Blink is about the power of the brain to make quick decisions subconsciously. This ability of the brain, he refers to as "Thin Slicing", is shown how it can come in handy to make split second decision about an impertinent danger and how it can be corrupted by prejudices or preset perceptions about something or someone and too much information.

The book explains how experts reach a decision that an artifact of a museum is not as authentic as the scientific evidences claim it to be, rather, decide that is fake by just by the first look at it and their sixth sense telling them that something is not right about it. There are other short cases described in the book which talk about how thin slicing can be used to judge how a tennis player is about to make double faults or whether a marriage of a couple will be intact after 10 years.

About the Writer:
Malcolm Gladwell is an English journalist by profession and "The Tipping Point: How Little Things Can Make a Big Difference" is one of his best known works.

Response:

After reading the book, you will find the concept amazing but you will be thirsty for rules, tips or advices in the book for thin slicing. The book gives you all those cases and events but leaves the reader to act himself.

Comment:

I would recommend Blink because I feel that I now realize how powerful my brain is. How in various situations, it can make decisions subconsciously while I may not even know. I would encourage you to read about it and relate to your experience of thin slicing as you read the events described in the book.